Monday, January 11, 2010

Apple Redeems Itself in the Eyes of Greenpeace?!

It looks as though it's true! According to Greenpeace, Apple has made great strides in changing the way it's doing business, despite what many inside the industry thought.

"Apple has virtually eliminated toxic PVC and BFRs across entire product line"

I wanted it to be true, to alleviate the guilt I felt about choosing the products I prefer to work with for a variety of reasons, and unless it's all some crazy conspiracy-laden payoff, it looks like it is.

I'm glad, too, because I always felt like the company was missing that crucial piece of its identity. I feel like just because of how they approach the user, and interactions with the computer so thoughtfully, that it should just be something else they focused on. And I guess it is now.

Congrats, Apple. :)

Read the article here.

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